Enterprising Me

Enterprising Me

“In late 2024, Magenta Advisory provided their qualitative independent economic assessment on the Decadal Plan into Future Female Entrepreneurship and Business Leadership developed by 89 Degrees East in partnership with the Council of Small Business Organisations Australia (COSBOA). The Plan, informed by a twelve member expert panel, exposed ten baseline facts, outlined ten big ambitions and set ten recommendations to fundamentally change the operating environment for women entrepreneurs in Australia over the next ten years. Together, Oliver Browne and Niloofar Rafiei, worked expeditiously to review the Plan’s ten recommendations and conclude that the “far-sighted proposal will bolster the pipeline of successful female founders to produce a new kind of demographic dividend”. Their expertise and intellect were fuelled by a genuine passion for this area of policy development. Magenta Advisory went above and beyond to support this work and we thoroughly enjoyed working with them.””
  • Dr Rachel Howard
  • Author of the Decadal Plan, Associate Director, 89 Degrees East |
  • Enterprising Me

Enterprising Me

Magenta Advisory was proud to contribute our independent economic assessment of the Future Female Entrepreneurship and Business Leadership Decadal Plan, in partnership with esteemed economist, Niloofar Rafiei.
Three facts say it all:  
    1. Studies show that if women had access to equal resources, women-founded businesses would generate a return of 78 cents per dollar invested compared to 31 cents for start-ups founded by men.
 
    1. In Australia, one study found that raising the number of female entrepreneurs to parity with men could contribute $71-$135 billion to the economy – amounting to 5.1-9.7% of GDP.
 
    1. Of new startups launched in Australia, only 27% have women founders. Approaching it through a broader geographic lens, the OECD estimates there are 34.1 million ‘missing entrepreneurs’ in the OECD, and nearly three-quarters of these missing entrepreneurs are women.
  Our analysis found that the Decadal Plan for empowering female entrepreneurs holds the promise of making the Australian economy more inclusive, innovative and prosperous.   This far-sighted proposal will bolster the pipeline of successful female founders to produce a new kind of ‘demographic dividend’ – one that draws on the resourcefulness and ingenuity of half of Australia’s population.   The set of recommendations contained in the Decadal Plan will increase Australia’s labour force participation by helping to dismantle barriers for female founders, increase productivity by fostering innovation and risk-taking, and create employment especially for underemployed and under-represented groups in our society.   This is a profoundly important project, indeed.     Magenta Advisory supports the key recommendations, including—but not limited to—providing preferential investment policies, funding opportunities for women entrepreneurs, encouraging networking and mentorship to help women navigate challenges and scale their businesses, and addressing gender biases through education and training made by Dr. Rachel Howard.

Enterprising Me

Magenta Advisory was proud to contribute our independent economic assessment of the Future Female Entrepreneurship and Business Leadership Decadal Plan,
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Enterprising Me

Magenta Advisory was proud to contribute our independent economic assessment of the Future Female Entrepreneurship and Business Leadership Decadal Plan,
Read More